Golf Outing

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Oct 252010
 

This Saturday was the 3rd annual “Omega Chapter Memorial Golf Tournament”.  I played in the inaugural tournament in 2008 but skipped last year’s.   Unlike last time, and despite the name of the event, it really wasn’t a tournament at all, but just an annual golf outing.  This year we played at Cramerton Mountain Country Club. [...]

Selling Golf with Baseball

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Mar 272010
 

I just heard a horrible commercial on the radio.   The spot was for Cedarwood Country Club and was completely focused on their golf course.  Their copy (the script) was compelling enough but their music was just a ridiculous choice.  To sell golf, they chose one of the most recognized songs in baseball.  Huh? After Take [...]